Success Case Study: Zoella Beauty; Demonstrating the power of social media celebrity branding

Compared to ""traditional"" celebrities, online bloggers and vloggers are more trusted by consumers, who often feel a personal connection with these idols. The expansion of recent ranges endorsed by online celebrities proves that collaboration with the most followed social media stars creates a very powerful resonating point. The success of Zoella Beauty, released in 2014, displays the impact of online gurus on a modern audience and showcases the way to capitalize on YouTube video bloggers' fame. Browse Full Report With TOC @ http://www.researchmoz.us/success-case-study-zoella-beauty-demonstrating-the-power-of-social-media-celebrity-branding-report.html
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