Monday, February 22, 2016
Operator Strategies to Increase Smartphone Penetration in Africa, Trends, Share, Size Research Report
In this report we introduce the market context and major trends related to mobile subscribers and smartphones in Africa. We go on to analyze the various strategies used by operators to boost smartphone penetration rates on their networks. Then we bring in evidence from case studies in Africa including Orange Klif, MTN Nigeria and Safaricom Kenya. We conclude with a set of key findings and recommendations that operators can use to increase smartphone penetration rates Key Findings Smartphone sales are forecasted to grow by a 15% CAGR from 2015 to 2020 making Africa and Middle East the fastest growing region globally. The African market remains heavily prepaid with a vast majority of consumers purchasing smartphones from independent retailers before obtaining a mobile subscription from an operator. Browse Full Report With TOC @ http://www.researchmoz.us/operator-strategies-to-increase-smartphone-penetration-in-africa-report.html
http://www.researchmoz.us/operator-strategies-to-increase-smartphone-penetration-in-africa-report.html
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