Success Case Study on Pardal Pilsner The power of consumer-centric product development and WoM marketing | Latest Research Report

For the past decade the global beer market has had to adapt to generational shifts and economic downturns, causing a general decline in beer consumption and lager in particular. Younger consumer with sweeter taste preferences demand flavor experimentation, forcing brewers to continue launching brands in order retain consumers. Competing alcohol categories, such as wine, cider, and spirits, are attracting consumers looking for flavorful alternatives to the typical lager, which further contributes to the declining trend. Browse Full Report With TOC @ http://www.researchmoz.us/success-case-study-pardal-pilsner-the-power-of-consumercentric-product-development-and-wom-marketing-report.html
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