Unstopables' selection of products has been developed to form a complementary, complete household fragrance solution/suite. This was in line with P&G's idea that Unstopables lives within the home décor sphere rather than simple fabric or air freshener segments. Indeed, the firm chose to dub the wider line as effectively creating a new segment called ""scent décor"". Browse Full Report With TOC @ http://www.researchmoz.us/success-case-study-pg-downy-febreze-unstopables-building-a-masspremium-home-fragrance-experience-report.html
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