Sainsbury’s is a retailing giant and the UK’s second-largest supermarket brand. As with rival Tesco, Sainsbury’s Bank spread its wings into the financial services industry in the 1990s and is now a well-established name in personal lines, able to play off its brand recognition, cross-selling capability, and strong understanding of its customers. A reduction in marketing activity around its personal lines insurance portfolio in a highly competitive market has seen Sainsbury’s remain below Tesco (and other retail brands in some cases) in terms of brand selection. Browse Full Report With TOC @ http://www.researchmoz.us/insurance-competitor-profile-sainsburys-report.html
http://www.researchmoz.us/insurance-competitor-profile-sainsburys-report.html
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